When most business owners consider packaging, they do so within the scope of their own packaging needs. On a broader scale, individuals can consider packaging trends that occur within the purview of their niches, and for a good reason—food and beverage packaging trends can differ from those experienced by the pharmaceutical industry, as a start. However, packaging authorities are aware that the packaging industry experiences the overarching shifts and trends you’d expect from a global economic generator.
If you’re a part of the burgeoning craft beer industry in the United States, you’re likely at least aware of just how much this once niche market has grown over the last several decades. However, a look at the numbers shows remarkable growth that surpassed even expert expectations. In fact, according to the Brewer’s Association, while overall beer consumption dropped by about 2% in 2019, craft beer grew at about 4% by volume – rising to encompass a full 13.6% of the US beer market. Of course, your primary method of seizing your portion of this quickly growing group of American beer drinkers should be crafting the best beers possible. However, the next step is thinking about how to effectively communicate just how unique, tasty, and satisfying your brewery’s line of craft beers really is. The most effective way to get more people to experience your microbrew is to develop an attractive, informative beer label.
It's something we've known for some time now. Despite its status as multipurpose material that is useful for many applications, plastic doesn't biodegrade and has a tendency to wind up in forests, rivers, and oceans. In fact, in the 1990s, researchers first made the world aware of the plastic congesting the world's ocean — non-biodegradable, single-use plastic more than tripled during that decade, composing 60 to 80% of the world's ocean waste. Images of sea life tangled in plastic netting, plastic can rings, and disposable grocery bags began to infiltrate news segments, leading environmental groups to rally against the use of plastic packaging.
Since the decriminalization of cannabis products began back in the mid-1970s, the United States consumer base has been on an upward trajectory when it comes to demand for cannabis in all its forms. Beginning with the first medical cannabis laws in 1996 and continuing with the first recreational cannabis laws in 2012, more Americans are embracing the benefits and the experience of cannabis. After the most recent farm bill legalized low-THC hemp and opened the doors for federally legal cannabidiol (CBD) products, brands have rushed to capitalize on the throngs of new and existing cannabis customers.
Decades ago, primary packaging was the main concern of manufacturers, store owners, and consumers alike. For the most part, relatively few people handled items before they made their way into the hands of store owners and consumers. However, once the big box store came into play, bumping up the need for distribution centers around the country and warehousing of high-demand products, packaging concerns changed.
Depending on which historian you talk to, distillery is either an ancient process or a very old and revered one. Some suggest the origins of the modern distillery can be traced back to the 9th century, when Muhammed ibn Zakaryia Razi began his work perfecting the art of distilling alcohol. Others place the process closer to the early 17th century, when the first mention of alcohol as a recreational “aqua vitae” appeared in print.
Perhaps more than anyone, craft distillers understand the meteoric rise of the craft distillery industry in the US; the most recent data shows operating craft distilleries in the country at numbers quickly approaching 2,000, a staggering figure when you consider that there were just 57 in 2005. Craft operations have also seized an ever-growing share of the spirits market at 4%, up from just 1.1% in 2012.
The beer-making trend since the dawn of the new millennia has been the shift from larger, corporate-owned beer distributors in favor of smaller microbrands. As we move into the third decade of the 21st century, it's clearer than ever that this trend is no longer a trend. It's a significant, grass-roots movement toward more diverse, high-quality beer. Most recently, this movement has embraced the contributions of local and regional breweries as a counterpoint to the distributor-owned national and import craft brands.
Craft brewers are aware of the significant amount of time and effort it's taken the craft movement — as well as their own business — to elevate to the position it holds today. If you're a craft brewer, you've likely kept abreast of the most important changes within the brewing industry in order to adjust your techniques and continue to make innovations in one of the world's oldest beverages. It's also wise to keep track of trends that affect the marketing of your beers, as well.