Five Distillery Branding and Marketing Trends You Should Know

Depending on which historian you talk to, distillery is either an ancient process or a very old and revered one. Some suggest the origins of the modern distillery can be traced back to the 9th century, when Muhammed ibn Zakaryia Razi began his work perfecting the art of distilling alcohol. Others place the process closer to the early 17th century, when the first mention of alcohol as a recreational “aqua vitae” appeared in print.

6 issues to consider as you lay out your Craft Brewery

Perhaps more than anyone, craft distillers understand the meteoric rise of the craft distillery industry in the US; the most recent data shows operating craft distilleries in the country at numbers quickly approaching 2,000, a staggering figure when you consider that there were just 57 in 2005. Craft operations have also seized an ever-growing share of the spirits market at 4%, up from just 1.1% in 2012.

How Emerging Industry Trends Could Impact the Way You Package Your Craft Brews


The beer-making trend since the dawn of the new millennia has been the shift from larger, corporate-owned beer distributors in favor of smaller microbrands. As we move into the third decade of the 21st century, it's clearer than ever that this trend is no longer a trend. It's a significant, grass-roots movement toward more diverse, high-quality beer. Most recently, this movement has embraced the contributions of local and regional breweries as a counterpoint to the distributor-owned national and import craft brands.

Craft brewers are aware of the significant amount of time and effort it's taken the craft movement — as well as their own business — to elevate to the position it holds today. If you're a craft brewer, you've likely kept abreast of the most important changes within the brewing industry in order to adjust your techniques and continue to make innovations in one of the world's oldest beverages. It's also wise to keep track of trends that affect the marketing of your beers, as well.

Tips for Estimating Hot Melt Coverage for Large Appliance Boxes

Hot melt is one of the leading forms of industrial glue for manufacturers. The global hot melt market is worth 7.5 million and is estimated to reach 11.7 million by 2025. Hot melt adhesive, which may be colloquially called hot glue, is a thermoplastic adhesive. It is available in different forms. Hot melt is sometimes applied with a hot glue gun, but usually it requires a melt tank and hoses, depending on the packaging and the industry. Once applied to a surface, hot melt can solidify in a few seconds to a minute. In some cases, hot melt may be applied via spraying or dipping.

Eco Green Cleaner - 1 gallon

Consumers in many sectors of business are concerned with the overall environmental friendliness of the products and services they choose. As a result, the market for recyclable, reusable, and otherwise "green" products is flourishing. In fact, a staggering 88% of consumers prefer to do business with companies they believe will help them live a more eco-friendly life; more importantly, companies are obliging.

Some of the major players in retail, food service, and manufacturing are undertaking green initiatives to minimize their effect on the environment. Big names like Starbucks, Google, Wal-Mart, and SC Johnson have recently made headlines for their work towards more sustainable business practices, leading more and more businesses to emulate their actions. Unfortunately, however, not all companies have the resources or the ability to begin a big "Go Green" campaign. As a result, many small business owners are left asking themselves what they can do to begin addressing their carbon footprint.

Hot Melt Glue Sticks

You've designed, perfected, manufactured, and quality checked your product to ensure it adheres to the highest of standards. Now that it's time for packaging, the last thing you want is a flimsy container that will burst open under the strenuous conditions of warehousing, shipping, or shelving. After all, packaging is often your product's first impression on a potential consumer.

In fact, quality of packaging says a lot about your product, and you'll want to make sure you're always putting your best foot forward. Aside from appearance, however, speed, cost-effectiveness, durability, and longevity can be make-or-break factors when it comes to packaging decisions. For all of these considerations, one of the biggest factors involves industrial adhesives for manufacturing.

Fast-Strong-Proven

Technomelt 8990 is a new hot-melt packaging adhesive that changes the rules about hot melt performance and supply. Technomelt 8990 incorporates a proprietary polymer to provide a metallocene like adhesive; with very high-strength at a very comopetitive price point. Technomelt 8990 is a very light colored, medium viscosity hot melt for case and carton sealing. Technomelt 8990 has great performance on a variety of corrugated and carton stock. Technomelt 8990, because of the nature of the raw materials, provides 20% to 30% better mileage than standard EVA technology.

Technomelt 8990 features excellent heat stability. It is non-charring and has a low odor. It remains clear in the pot after prolonged periods at 350°F. Technomelt 8990 was formulated specifically to have similar characteristics to metallocene technology.

Technomelt 8990 was designed for wrap-around case sealers, which require excellent hot tack; fast set speed and medium short open time. It is also suggested for use on clay-coated board. TECHNOMELT 8990 is especially suited for those situations in which there is poor machine compression or high spring back.

  • Proprietary Polymer
  • Use up to 20% less adhesive
  • Superior bonding on a broad range of substrates
  • Aggressive hot tack
  • Great Heat resistance
  • Great Pot Stability
  • Non Charring

All ingredients in TECHNOMELT 8990 are approved under the Federal Regulation 21 CFR 175.105, which relates to incidental contact of adhesives with food.

How COOL is this Hot Melt

As plants know when using hot melt adhesives, heat is the enemy of efficiency, food safety and parts consumption. Henkel Adhesives recognized this gap in hot melt technology and developed Technomelt COOL 250A. This was a major change in philosophy for hot melt producers and took a period of time to gain market and industry acceptance. Technomelt COOL 250A is a departure from existing hot melt technology, with the ability to apply at much lower temperatures than standard products while maintaining both high low heat resistance. To say this was a breakthrough is an understatement and Technomelt COOL 250A very quickly became the largest selling product in the portfolio. In addition, Technomelt COOL 250A is a Food Safety Product with respect to a number of attributes including very low odor and plant safety.

Food Safety

Technomelt COOL 250A hot melt was developed from a unique platform of product and technology choices, in conjunction with Food Packaging Companies. The goal was to develop a low odor migration adhesive for indirect food contact. The Technomelt COOL 250A meets these criteria and has ben widely accepted in the marketplace.

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